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CRM

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CRM

PROBLEM STATEMENT OF A MORDENDAY HOTELIER

  • Missed Opportunities
  • Inefficiency and Lost Revenue Due to Multiple Extranets
  • Revenue Loss Due to Inflexible Pricing Across Sales Channels
  • Price Leakage, Eroding Hotel Brand and Revenue
  • Difficulty in Measuring Success and Optimizing Campaigns
Why
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CRM

MISSED OPPORTUNITIES

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Lost Leads

Details of potential guests who inquire via phone/what’s app or contact form might not be stored properly. Details like names, contact information, and specific requests get scattered across sticky notes, emails, and Sales Person’s memory, making it easy for leads to fall through the cracks.

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Disorganized Communication

Following up with inquiries is a tedious manual process. Sales person might struggle to remember the specifics of each lead, leading to repetitive questions and a less personalized guest experience

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Undisciplined Follow-Through

Even when potential opportunities are identified, the lack of a structured process for evaluation and follow-through leads to them falling by the wayside. This can be due to unclear ownership, or a general lack of focus.

Why
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CRM

Impact Of This Problem

Build your direct revenue strategy, with a beautfiully crafted

These problems lead to missed bookings, decreased revenue, and a potential negative perception for the brand. Such missed opportunities translate into lost revenue, decreased market share, and a failure to achieve strategic goals. Organizations remain stagnant, unable to fully everage their potential for growth and innovation.

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Solution

Our System with Built-in Lead Management Designed for Hospitality Here's how our system with its
Integrated Lead Management features can address the problems :

Seamless Lead Capture

Integrate with your existing IVR partners and What’s App platforms, ensuring all calls and messages are automatically assigned to a specific salesperson for ownership and follow-up.

Effortless Communication

Enable "click to call" functionality within the system. With a single click, the salesperson dials the guest directly from their mobile phone, eliminating the need for manual dialing and saving valuable time. Along with this, our system also ensures a guest speaks to the same person for better experience.

Comprehensive Lead Tracking

Track all leads generated through various sources – IVR, Whats App, Facebook, Google, and your Booking Engine – in a single, centralized platform. Gain complete visibility into the lead generation process.

Data-Driven Decisions

Our system offers reports that track lead progress through various stages. This allows you to identify areas for improvement in your lead nurturing process and optimize your sales strategy

Quality Assurance

The built-in call recording and message log features enable you to monitor and improve communication quality. Use these recordings to coach salespeople and ensure they're presenting your hotel in the best possible light.

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BY IMPLEMENTING OUR SYSTEM,
YOUR HOTEL CAN :

Our system empowers your hotel to transform its Lead Management from a disorganized
mess to a well-oiled machine, ultimately driving bookings and exceeding revenue goals.

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Capture More Leads

Never miss a potential booking opportunity again.

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Improve Communication

Personalize the guest experience with timely and relevant follow-up.

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Close More Deals

Identify and prioritize high-value leads to maximize revenue generation.

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Gain Valuable Insights

Track lead progress and optimize your sales strategy for greater success.

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Revenue Loss Due to Inflexible Pricing
Across Sales Channels

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MISSED OPPORTUNITIES DURING LOW DEMAND

During off-peak seasons or periods with low demand, inflexible pricing might deter potential guests who are pricesensitive. Offering lower prices on specific channels could attract these guests and fill rooms, generating revenue that would otherwise be lost.

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MISSED OPPORTUNITIES DURING PEAK SEASON

Excessively high prices during peak seasons might deter potential guests, especially those who are price-sensitive or have flexible travel dates. This could lead to empty rooms and lost revenue.

Impact Of This Problem

Reduced Occupancy Rates

Empty rooms throughout the year contribute to lower overall occupancy.

Lower Revenue Growth

The inability to attract both price-sensitive guests and fill all rooms during peak season limits revenue potential

Missed Customer Segments

Inflexible pricing excludes certain guest segments who might be valuable additions during different times of the year.

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Trustify Cloud Solutions

Our system utilizes the AI based dynamic pricing mechanism with a strategic approach

Why

During Slack Season

Automatically adjusts room rates based on real-time factors like demand, seasonality, and competitor pricing. This allows for lower prices during slack seasons to attract guests and fill rooms.

Floor Price

Sets a minimum acceptable price to ensure profitability even during low-demand periods. This protects your bottom line from excessive discounts.

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Trustify CRM

BENEFITS

Increased Occupancy Rates

Attract more guests by offering competitive prices during slack seasons

Maximized Revenue

Fill empty rooms and generate income even during low-demand periods. While peak seasons are high-demand periods, there might still be pockets of lower occupancy within those seasons. Inflexible pricing might miss out on attracting price-sensitive travelers who are flexible with their travel dates.

Real-Time Demand Analysis

Analyzes real-time demand fluctuations within peak seasons.

Targeted Price Adjustments

Temporarily lowers prices for specific dates with lower occupancy, attracting price-sensitive guests who are flexible with their travel plans.

Maintaining Premium Rates

Maintains premium pricing for high-demand dates within the peak season to maximize revenue opportunities.

Capture Additional Revenue

Attract more guests during peak season by offering competitive rates for specific dates.

Optimize Occupancy Rates

Fill rooms throughout the peak season, even on dates with slightly lower demand

Balance Revenue and Price Perception

Maintain a strong brand image with premium pricing during peak periods while attracting additional guests with targeted discounts.

Overall, our dynamic pricing system empowers hotels to adapt to changing market conditions and capture missed revenue opportunities throughout both slack and peak seasons.

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Channel Manager

The Trustify Cloud PMS Hotel Tech Suite

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Trustify Cloud PMS

Property Management System
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Trustify CRS

Centralised Reservation System.
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Trustify Instaconnekt

Hotel Channel Manager
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Trustify Direct Book

Booking and Payment Engine
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Trustify Insight

Hotel Sales Analytics
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Trustify Fireball

Meta-search Advertising for Hotels
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Trustify PoS

Cloud-based Mobile Point of Sale
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Petty Cash Management

Manage Daily Cash Transactions